23 Video’s new Actions feature allows users to share product stories and
philosophies while also connecting efforts to the business or the goal funnel
of the sites, for example in e-commerce, in product service and in marketing.
“We know that video generates more clicks than text copy on the internet.”
says Jesper Gorm, Brand Director for Global Marketing at Beltone, a global
leader in hearing aids. “Now, we see that there is a flow from viewers
watching the video to when we make a sale.”